Do the Web Write: Writing and Marketing Your Website (Business 101) by Dan Furman

Author:Dan Furman [Furman, Dan]
Language: eng
Format: mobi
Tags: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Business Writing
ISBN: 9781770409231
Publisher: Self-Counsel Press, Inc.
Published: 2013-01-14T14:00:00+00:00

SAMPLE 11: ANCHOR LINKS EXAMPLE

Okay, we’re done with Rule 3. Keep your pages short. Let’s move on.

Rule 4: Throw Out the English Rule Book

Okay, you’ve probably noticed that the rules are changing somewhat. We started off with strict formatting, and now we’re starting to get a little more into grammar and writing “style.” And there’s no better way to kick that off than by telling you that yes, you can fulfill a childhood fantasy and chuck out your English textbook.

I am convinced that trying to write right is what keeps many people from writing well (that’s a rather odd sentence, isn’t it? Read it again if you have to). People just get so wound up in making sure their grammar is correct that they let it get in the way of just writing what they mean.

I’m here to tell you that it’s okay.

Let me make a small confession: two confessions, actually.

The first confession is that in high school, English was my worst subject. Really, I was terrible. And one of the reasons I was terrible was because I just wrote what I meant, and not to the standards of perfect English. I just didn’t know all the rules, and never really cared to learn them. And it seemed (to me, anyway) that high school English was more concerned with making me memorize the stupid rules than it was with getting interesting writing from me. Because, you know, I could always write well. I got great marks on any kind of writing I did as a kid — heaps of praise. But then as I got older, the praise stopped and I got a lot of red Xs, along with comments like, “That’s not a complete thought,” or “Stop with the dashes already,” or my favorite, which was “See me after class.” In fact, my high school English work had so many red marks you’d think I bled on it.

The second confession I want to make is that while I make my living as a professional writer, I still truly do not know many rules of English (probably no more than you do). For example, for the life of me, I do not know what a preposition is (I’m not kidding). And I have long forgotten what a pronoun is.

And you know what? It doesn’t matter. I don’t need to know them. Besides, I’m WAY too busy making sure people’s websites are read and understood (and writing books on the side) than to be concerned with if my writing would get a good mark.

Which brings me to this …

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